Financial Management
& Growth Strategies

C-Level expertise that helps you see
all the possibilities

More than anything else, business success depends on having accurate, complete and up-to-the-day financial data and information—combined with the ability to interpret these complex numbers and formulate a sound strategy. Yet businesses of a certain size simply can’t justify a full time Chief Financial Officer or controller to provide the level of expertise required for effective decisions, planning and growth.

APN can bridge the gap. Outsourcing this function to us is an excellent and efficient way to get the controls and reporting that are essential to your business—without expensive overhead.

Here are some of the ways an APN CFO or controller can help you.

Process Development and Strategic Planning

We’ll analyze your business, and work with you to develop processes that make it easy to stay on top of accounting tasks and financial details—while assisting with maximizing profit. We bring a sense of order and control to a part of the business that can feel overwhelming to non-finance people.

We also look beyond the day-to-day, helping you create a strategy to meet your short- and long-term goals. Here we might conduct profitability analysis, make recommendations for capital expenditures and financing, connect you with bankers and investors—we take a holistic approach and consider all possibilities to get you where you want to go.

"Month End" Functions and Financial Statement Preparation

We’ll provide timely financial statement preparation on a monthly basis so you know how your business is doing today. This enables you to make immediate course-corrections to business process, sales programs, etc.—and make your business more profitable. We will meet with you to discuss the reports, and alert you to trends or changes in your business that you need to address.

Executive Financial Dashboard Services

Using your business plan as the starting point, the APN Financial Dashboard provides a one-page strategic plan/report that covers pertinent information about your fiscal health. It’s an extremely useful weekly, bi-weekly, monthly, and quarterly snapshot of where your business is, has been, and is trending—enabling key personnel to see the needed information without paging through volumes of reports.

The APN Financial Dashboard contains:

• SWOT Analysis: Identification of the five key strengths, weaknesses, opportunities (to exceed plan), and threats (to making plan) give your business a definable position towards goal.
• Purpose: "Why" your company exists. (It may seem obvious, but you’d be surprised how many companies don’t really know the answer to this.)
• Targets: Where you want to go. Without sound financial positioning, the target can seem further away than it really is.
• Goals: Key initiatives and the financial goals that need to be met to attain them. Short-term financial goals—year end, end of quarter, end of month—are essential to achieving long-term targets.
• Actions: How you intend to meet the required revenues, gross profit, and benchmarks.